When Sean “Diddy”Combs teamed up with Estée Lauder to create the men’s cologne Unforgiven, he did it Diddy-style, with suggestive advertising that turned off a lot of retailers. The controversy didn’t hurt sales and now he’s back with Unforgivable Multi Platinum, a limited edition version of the original.

Comparing his new scent to a fine wine, he says this luxury version is a better grade of “juice”. At $65 for 2.5 ounces, it sells for $10 more than the original version.

A blend of bergamot and iris, the scent is a bit more understated than you might expect from the flamboyant rapper. Always the ladies man, Combs is working on Unforgivable Woman, expected in stores this fall