When I came across a press release from The Pink Emerald Company today I was a bit confused. I have never heard of a pink emerald. I checked my gem reference book which stated emphatically that emeralds are always green. So what to make of a press release touting the world’s largest heart-shaped pink emerald? A little research reveals that the “pink emerald” is actually Morganite, a stone I mentioned earlier in the week.

The story of the fight over the pink emerald name is quite an involved one. Over the past few years, Dr. Christopher W. Hartnett has bought up mass quantities of the pink beryl and wants to increase public awareness and price for the stone. He’s got a pretty decent start, this 169-carat near flawless, intense vivid fancy stone is priced at $2.6 million. But I think that it may take a while before the public is ready to spend big bucks on the pink emerald.