Flipping through a magazine, I was caught by the new Graff ad for the “Dream” diamond. The ad depicts the 100.09 carat vivid yellow diamond set in a ring against Graff’s traditional green ad background. On the web however, all the pictures show the massive gem as a pendant. The diamond was launched last month by jeweler Laurence Graff. According to an article in the IHT, Graff knew he had a showstopper when he saw the rough crystal in Kimberley, Africa. The cushion-cut stone is a bit lighter than the original 190.72 carat weight but retains a brilliant hue which makes it prized in the diamond world.

The stone is around an inch square which makes it a bit unwieldy for a ring but I’m sure someone would delight in the weight. The price is $26 million. Similarly colored diamonds in the 10-carat range have sold for around $300,000 but this gobstopper gem commands such a high price because the size of the gem makes it extremely rare.

[picture via Luxury Launches]